

Ertha is an editorial studio rooted in environmental storytelling.
We partner with environmental institutions, founders, and earth-led brands to articulate the story beneath their work and to architect the language that sustains it.
OUR APPROACH
Ertha was born from the belief that deep work demands narrative depth. Not data alone, but language that holds both evidence and emotion.
Our process is deliberate.
We listen before we write. We question before we define. We build slowly enough for the story to reveal its true shape.
Our work creates narrative clarity that strengthens institutions, steadies leadership, and moves audiences from awareness toward action.
OUR OFFERINGS
Manifesto, Messaging & Narrative Architecture
We unearth the beliefs, assumptions, and stories your work is rooted in and shape them into language with care and clarity.
Editorial Strategy & Systems
We design the editorial frameworks that carry your story forward with depth, discipline, and continuity.
Founder Positioning & Thought Leadership
We refine the voice of leadership, shaping public thought, essays, and positioning with precision.
Brand Voice Expression
We cultivate language that feels embodied, consistent, and entirely yours.
Editorial Advisory
We serve as long-term advisors, offering discernment, refinement, and strategic counsel.
Environmental Essays & Editorial Refinement
We bring literary depth to the words that carry your environmental work forward.
Environmental & Audience Insight Research
We study the ecological and cultural landscape your story inhabits so it resonates in the world it seeks to shape.
Our engagements are bespoke and limited, but each begins with listening.
Ertha
editor@ertha.ca